Our world is changing FAST, and it seems like a full-time job just trying to keep up with it. The good news is, weโve gathered the ๐๐ถ๐ด๐ด๐ฒ๐๐ ๐ง๐ต๐ถ๐ป๐ด๐ ๐๐ผ ๐ช๐ฎ๐๐ฐ๐ต ๐ณ๐ผ๐ฟ ๐ถ๐ป ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฐ But know that the key to success lies in having the courage to be fluid and change our behavior, all while having the discipline to create a methodical process to activate these insights.
#๐ญ: ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ-๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป Consumers expect what they want, when they want it. Weโre on ๐๐ต๐ฒ๐ถ๐ฟ timeline. The more we can use the data at our fingertips to connect with consumersโ personal motivations and schedules, the more we will all benefit.
#๐ฎ: ๐ฆ๐ต๐ผ๐ฟ๐-๐๐ผ๐ฟ๐บ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐ณ๐ผ๐ฟ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ Consumers spend about seven hours a day online. Creating short-form videos is accessible to everyone. Creating video content takes work and know-how. But your videos donโt have to be a โSteven Spielbergโ production, they just have to be authentic, and solve a specific problem.
#๐ฏ: ๐ง๐ต๐ฒ ๐๐ฒ๐ฎ๐๐ต ๐ผ๐ณ ๐ฅ๐ฎ๐ฑ๐ถ๐ผ ๐ฎ๐ป๐ฑ ๐ง๐ฉ ๐๐ป๐ณ๐ผ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น๐ For years, advisors have invested millions in 30 and 60-minute infomercials on tv and radio, while audiences have been eroding. Between the high-cost barrier of entry, radioโs absence of weekend audiences, decreased tv traditional viewership, and on-demand viewing itโs time for the industry to really evaluate the effectiveness of it.
#๐ฐ: ๐ง๐ต๐ฒ ๐๐ ๐ฝ๐น๐ผ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ (๐๐โ๐น๐น ๐ด๐ฟ๐ผ๐ ๐ฏ๐ ๐ฏ๐ฌ% ๐๐ต๐ถ๐ ๐๐ฒ๐ฎ๐ฟ!!) AI is amazing in many ways but at the end of the day REMEMBER, there needs to be an individual teaching your AI to get the best and most desired intelligence from it, and a person with a strategy that can monetize it.
#๐ฑ: ๐ง๐ต๐ฒ ๐๐ป๐ฑ ๐ผ๐ณ ๐ง๐ต๐ฒ โ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฑ ๐๐ด๐ฒ๐ป๐ฐ๐โ Even though we built our company by combining a bunch of digital platforms, weโve never called ourselves a โdigitalโ agency because no matter what any of us do in any industry, we ALL live in a digital world.
๐ฆ๐ผ, ๐๐ต๐ฎ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐ฑ๐ผ ๐๐ผ ๐ฎ๐ฐ๐๐ถ๐๐ฎ๐๐ฒ ๐๐ต๐ฒ๐๐ฒ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐?
๐๐ผ๐๐ฒ ๐๐ต๐ฎ๐ป๐ด๐ฒ To be successful in life and in business, we need to be malleable. Accept the fact that changing behavior should not be a choiceโฆbut just part of the human experience, and a necessity in business. ๐๐ป๐ฑโฆ ๐๐ผ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐ Activating some of the items that we believe to be essential for 2024 will require a processโฆand thatโll take time. Mike Tyson talks about the process of training this way: โItโs doing what you hate to do but doing it like you love it.โ Learning to embrace the processโฆas tedious as it can beโฆ is essential in order to compete effectively today.
About theย Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.